Branding

Workflow

• Hearing & Research

  We conduct interviews and research on three fronts - within your company, with your customers, and with your competitors - to identify what makes your company better than the competition, what makes it a good fit, and what the market is looking for.
  Qualitative interviews are conducted to understand your company. For customer understanding, we use qualitative or quantitative interviews, depending on the hypothesis. For competitive analysis, a researcher skilled in organizing information will summarize the differences between each service.

  When renewing a brand that already has a foundation, we begin by interviewing the existing image of the brand in terms of the company, the competition, and the general public to understand the perception of the company and the reality in the marketplace.

  *Hearings are usually conducted 4-6 times.
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  • Hearing

    We will interview your company's current situation and goals using our unique hearing sheet. The sheet is prepared with essential questions to dig deeper and derive the way forward, aiming to achieve the goal in the shortest possible distance.

    *Decision makers involved in the project will be asked to participate in a 1-2 hour interview.

  • User Research

    We understand the deeper psychology of your customers and prospective customers. Depending on the hypothesis that emerges from the interviews, we use ethnography, depth, groups, questionnaires, etc., to collect the data that best fits the purpose. We also extract each N1 in the 5segs and 9segs classification depending on the business phase. As an exception, we select multiple N1s from a particular segment if we are convinced that a particular segment should be increased. This will make it easier to acquire quality customers that will bring a lot of profit.

  • Competitive Analysis

    Your competitors are selected and a comparative analysis is conducted. At this stage, we identify your company's strengths and weaknesses and consider how you should position yourself within the relevant market. Our competitive analysis is performed to determine a solid winning position.

  • Customer Journey

    Mapping and visualizing each user's behavior, emotions, and challenges in the brand experience will enhance the common understanding among the team. Based on the results of previous research, we will clearly state what prospects in this phase think and what actions they will take, based on each N1. Based on this information, we can derive a high probability of good measures to determine what will be effective for each phase of the prospecting process. It will also clarify what is currently lacking and what is not.

• Strategic Planning

  Based on the findings from interviews and user research, we plan effective strategies from the three perspectives of the company's strengths, the market, and customer needs.

  Effective brand communication is examined through verbal elements such as brand concept, naming, tagline, and brand story, as well as non-verbal elements such as visual expressions.
  At this stage, a KPI tree, user journey map, site map, etc. are created to organize and visualize the overall picture of the expected user experience and brand communication, so that it is easy to grasp the effects and issues of each measure in subsequent branding activities.

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  • STP Analysis

    Through research and interviews, we will clarify the STPs (Segments, Targets, Positions) in your case study. This will help you determine where you are in the market, who your customers are, and what you need to offer with your products.

  • Positioning Map

    Conduct a comparative analysis with competitors to clarify your company's position in the market.

  • Brand Concept

    Based on the brand's vision and mission, this is a 1-2 sentence statement that summarizes the mission and purpose that the brand should fulfill. It is useful for internal and external communications to briefly explain what your brand stands for.

  • Image Board

    Using reference images, the overall creative direction and tone and manner will be discussed. At this stage, we also research design codes that vary by industry, area, etc.

• Design & Development

  We design the VI based on the brand strategy and creative direction.
  We also prioritize and create a production schedule based on each promotional tool item needed, and develop the design.

  Design and develop each communication tool, including logo, package design, brand website, LP website, promotional tools on SNS, brand introduction video and introduction booklet.

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  • VI Design

    We design brand identity through visual expression. Brand identity includes visual elements such as logos, symbols, typography, and brand colors, which are applied and deployed in a unified manner across a variety of promotional tools for brand activities.

  • Graphic Design

    To communicate brands through visual expression, we design a variety of productions, including design assets for websites and social media, package design, and print media such as booklets.

  • UI Design

    We design the UI that is the touch point for users to use the service. We consider usability, performance, and ease of operation from three perspectives to create the optimal design.

  • Web Development

    We develop websites and applications. Design and specification studies are conducted to ensure readability, scalability, and maintainability in order to improve operational performance.

• Operation & Improvement

  We deploy the constructed brand assets into various promotional tools. In addition, by turning each visual element and brand communication into written documents and libraries such as guidelines and design systems, we will improve the quality and operational efficiency of brand operations in the organization. Furthermore, we will conduct user interviews and analyze behavioral data to verify the effectiveness and come up with improvement measures.

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  • Brand Guideline

    To communicate brands through visual expression, we develop designs for online and offline promotional tools, including design assets used on websites and social media, and printed media such as package designs and booklets.

  • Google Analytics

    The analysis is based on the accumulated data of the entire website in Google Analytics. We can also use other analysis tools to meet your company's business goals and project objectives.

  • Heat Map

    If a page is of high importance to a business, heatmaps are used to collect behavioral data on that particular page.